Behind the Project - UserFi

UserFi, a company specializing in ROI-driven and business-oriented UX design and research services, engaged my expertise as a graphic designer to help establish their visual identity. Understanding their commitment to enhancing user experience and driving revenue growth, particularly for small companies in traditionally UX-lacking industries, I developed a comprehensive branding package for UserFi.

I created a distinctive logo that captured the essence of UserFi's mission and values. Additionally, I developed a cohesive color scheme and detailed brand guidelines, ensuring consistency across all visual elements and communications. This foundational branding work played a crucial role in launching UserFi, providing them with a strong, professional identity that aligns with their business goals and resonates with their target audience.