Behind the Project - Simonds

In the fall of 2023, Simonds Saw, a venerable manufacturer of high-quality file products established in 1832, enlisted my expertise as a graphic designer. My primary project was to create a new product catalog, showcasing their extensive range of industrial hand files. This involved meticulous design work to ensure the catalog was both visually appealing and informative, effectively highlighting the quality and versatility of Simonds' products.

In addition to the catalog, I worked on several other key projects. I designed a commemorative logo for Simonds' 135th anniversary, ensuring it honored the company's rich history while resonating with their modern identity. This logo was prominently featured in various promotional materials and celebrations.

I also created a festive company Christmas card, which was distributed to all of Simonds' clients. The card design aimed to express gratitude and strengthen client relationships, incorporating elements of the brand's identity while celebrating the holiday season. My contributions helped reinforce Simonds' reputation for quality and tradition through thoughtful and cohesive design.