HOW TO GUIDE

Another project in my GD 270 Semiotics class involved creating a how to guide with icons and signs that helped a viewer easily understand and complete a process. Because of my former experience and training in the shoe industry, I decided to base my guide on how to choose the perfect running shoe - a niche but also not too complicated subject that can actually make a big difference.

For my guide, I tried to base my illustrations, color palette, and other design choices on what I think a guide from a major shoe company like Nike could look like. This is why I chose a strong color palette that works well together, along with simplistic imagery and design elements that flow together to create a smooth and sleek viewing experience.