At FashionBar Chicago, I played a crucial role in shaping the visual identity and promotional materials for the brand and its affiliates. I designed logos and graphics for emerging Chicago brands, created professional comp cards and digital portfolio books for models, and led photo and video shoots for models and runway shows. My video editing skills were utilized to produce polished, engaging videos from raw event footage, enhancing our promotional efforts.
I was responsible for establishing and formalizing FashionBar's branding rules, which included a comprehensive redesign of the company's logo and brand guidelines. This ensured a consistent and professional visual identity across all platforms. Additionally, I created pitch decks in PowerPoint for sales enablement, designed graphics for social media, and produced various advertisements for print and digital use.
My work extended to redesigning brochures and business cards, and creating signage for both the exterior and interior of the storefront. These efforts ensured that FashionBar's visual presence was cohesive and compelling, effectively communicating our brand's message and enhancing our market presence.
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