Behind the Project - DLUX Fashions

DLUX Fashions is an up and coming fashion brand from Chicago, Illinois - designed by Paris Holmes. Paris reached out to me with the idea for DLUX with a couple of rough sketches, asking me if I could clean up and recreate these sketches into a digital format to be produced into a clothing line.

From there, we worked together over the course of six months to develop branding rules such as color, fonts, and imagery. We wanted to give it a high end, luxury feel while also keeping those streetwear roots. As a result, the brand launched with around 10 pieces which all sold out very quickly. I believe that DLUX will be one of hottest brands in the Chicago area within the next couple of years.