Behind the Project

The following pieces were all created for Chicago Fashion Week, October 2021 - October 2023. All of the graphics were created with the idea of making them very similar in order to create a unified branding campaign behind the event. These graphics and videos were spread all across social media as posts on FashionBar's account and as paid advertisements to drive ticket sales and community engagement. As part of the campaign we created 3 window displays, featuring 6x8ft banners created by me. On top of all this, the video I created also aired on ABC7 News during an interview with FashionBar's CEO.

This was my first real brand development project and something I am very proud of to this day, scroll through the page to see how I was able to evolve the brand throughout my two years with Chicago Fashion Week.